Video: Instagram launches Reels to compete with TikTok

Since the launch of the Chinese application TikTok in the arena, the latter succeeded in attracting the interest of tens of millions of users across the world, and in a short period of time it turned into an important application especially for the youth and adolescents category, which made many competing applications look for a way to face the tide of TikTok.

And sources say that Instagram launched new tests in a number of countries in the world on a new addition called Reels, in order to compete with the Chinese video application TikTok, where the new feature will be integrated into Instagram and exactly in the camera, as this type of content will be able to appear in a form Directly on the home page, users can view it, and it will also be viewable on the Explorer corner.

And the new Reels feature will allow users on Instagram to create a new type of content related to short video clips, each lasting no longer than 15 seconds, and a number of additions can be added to these short videos, whether it comes to audio additions from music and others in addition to different filters especially Based on augmented reality technology.

And according to Instagram, the Reels feature is being tested in a number of countries around the world.